Even as the music business was dismantled and reconfigured, large chain stores shuttered, cable TV abandoned music videos as a format, radio playlists tightened, and thick-headedly bubblegum anthems celebrated, hard rock music has actually thrived, increasing in size and championed by an elite vanguard of ambitious bands. POP EVIL smashes through the odds like a battering ram, weathering the trials and tribulations of paying dues with a steadfast resilience owing much to their blue collar and middle class backgrounds, and building a worldwide audience one fan at a time. As the moniker promises when emblazoned on a CD or radio dial, POP EVIL conjures aggressive riffs and hard charging sing-a-longs with emotional heft and melodic power in equal measure. It’s music by the people, for the people.