“More customers, data & revenue…
…but How?”

Revenue Outcomes

 

 

Case study 1

Prominent downtown 3 lot Raleigh portfolio

Increased revenue an average of 54% compared to the same period from the previous year by the previous operator.

Case study 2

Downtown 750 space Milwaukee garage

Increased revenue an average of 25% compared to the same period from the previous year by the previous operator.

Steps to asset success

1. Common Values = Lasting Partnerships

Our values run through the entire organization and inform our decision making and communication.

2. Future-ready operating model geared for growth

Our operating model is lean, efficient, integrated and digitally defined. This enables innovation, rapid deployment and governance.

3. Data Driven Business Insight

Our unique portals aggregate both customer and business data. This enables us to gain unique and deep insight into the operation and you to track your granular asset performance.

4. Market analysis, local knowledge & experience

Positioning your asset means understanding the the community it serves. This includes competing facilities, demand and business opportunities within a defined geographic location.

5. Defined OKRs/SMART goals and objectives

Every asset we operate includes a list of key customer and product metrics that are closely monitored.

6. Customer centric products and services

With data rich customer and transaction behavior we are able to define products that suit every parking facility precinct.

7. Effective & measured Growth marketing

Our unique portals aggregate both customer and business data. This enables us to gain unique and deep insight into the operation and you to track your granular asset performance.

Acquisition

Omnichannel growth marketing, ensuring a relevant value proposition leads the customer message and segment. Physical and digital traffic sourcing. Generating leads faster than the next person.

Activation

Omnichannel growth marketing, ensuring a relevant value proposition leads the customer message and segment. Physical and digital traffic sourcing. Generating leads faster than the next person.

Revenue

Omnichannel growth marketing, ensuring a relevant value proposition leads the customer message and segment. Physical and digital traffic sourcing. Generating leads faster than the next person.

Retention

Omnichannel growth marketing, ensuring a relevant value proposition leads the customer message and segment. Physical and digital traffic sourcing. Generating leads faster than the next person.

Referral

Omnichannel growth marketing, ensuring a relevant value proposition leads the customer message and segment. Physical and digital traffic sourcing. Generating leads faster than the next person.

8. Seamless User Experiences
Power Parking understands every step of the user journey and has designed user experiences that are simple and seamlessly flow between customer needs, products and our integrated systems.
9. Exceptional customer service
  • Local operations teams
  • On-site presence
  • Regionalized On-shore support
  • Off-shore admin support
  • Training, compliance & governance
10. Inside sales and community partnership
We leverage traditional community marketing to attract the non-customer to your asset. This includes Boots on the ground, signage, events, promotions and gorilla marketing techniques.
11. Meticulous Operations & yield management
Our surge pricing strategy is driven by real-time data ensuring that we maximize the full potential of your asset when the market conditions are suited.
12. Continuous monitoring and measurement
We track every aspect of your assets performance, closely monitor for trends and regularly report outcomes.
13. Flexible commercial offers
We have commercial offers that suit every parking facility and the community it serves.